1. Introduction

Mors Platform ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, website, and related services.

2. Information We Collect

We may collect the following types of information:

Account Information: Name, email address, company name, and billing details when you create an account.
Product Data: Product feeds, catalog data, and related metadata that you upload or connect to our platform.
Usage Data: Information about how you interact with our platform, including pages visited, features used, and actions taken.
Analytics Data: Data from third-party integrations (Google Analytics, Google Ads, Meta Ads) that you authorize us to access.
Technical Data: IP address, browser type, operating system, and device information.

3. How We Use Your Information

To provide, maintain, and improve our services
To process your product feeds and generate outputs for advertising channels
To power AI-driven features such as AI Expert Chat and Smart Fix
To send you product updates, marketing communications (with your consent), and transactional emails
To analyze usage patterns and improve the user experience
To comply with legal obligations and enforce our terms

4. Data Sharing & Third Parties

We do not sell your personal data. We may share information with trusted third-party service providers (e.g., cloud hosting, payment processing, analytics) who assist us in operating our platform, subject to confidentiality agreements. We may also share data when required by law or to protect our rights.

5. Data Security

We implement industry-standard security measures including encryption in transit (TLS 1.2+), encryption at rest, role-based access controls, and regular security audits. Your product data is stored in SOC 2 compliant infrastructure.

6. Data Retention

We retain your data for as long as your account is active or as needed to provide you services. You may request deletion of your data at any time by contacting us at privacy@morsplatform.com.

7. Your Rights (GDPR/KVKK)

Under applicable data protection laws, you have the right to:

Access and receive a copy of your personal data
Rectify inaccurate or incomplete data
Request erasure of your personal data
Object to or restrict processing of your data
Data portability
Withdraw consent at any time

8. Cookies

We use essential cookies to ensure proper platform functionality and optional analytics cookies to understand usage patterns. You can manage cookie preferences through your browser settings.

9. Contact

If you have any questions about this Privacy Policy or your data, please contact us at privacy@morsplatform.com.